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Growth Hacker Marketing by Ryan

A Primer on the Future of PR, Marketing -and Advertising A new generation of megabrands like , Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing.

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Instead, they rely on a new strategy—growth hacking—to reach many more PDF people despite modest marketing budgets.

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Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable.

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No press releases, no TV commercials, no billboards.

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